Top three reasons to adopt universal licensing


IT is pervasive. Look at any industry, large or small, and you will see the importance of IT. More than ever, there are more choices for applications, hardware, virtualization, storage, networking and more. Businesses are bombarded with these choices and decisions on a regular basis. No matter if it’s a decision to stay small or expand globally, stay on-premises or move to the cloud, or perhaps not knowing what the next step will be, these business decisions are increasingly important.

The most crucial part of these decisions concerns protecting customer data. Seriously! With data growing at upwards of 60% per year every year, flexible data protection that expands and scales is more critical than ever. Whether your data is virtualized, running on physical servers or in the cloud, businesses are held accountable for protecting that data, no matter what. Whether that data is for production or testing, on-premises only or hybrid cloud, it needs to be protected. That’s where Veeam® comes in.

On premises, cloud & hybrid: It’s all part of my IT strategy!

Today, we rarely see customers who aren’t running a mixture of different workloads in different locations, with workloads and data residing both on premises and in the cloud. Data protection needs continue to transform in many ways: Physical, virtual, cloud, multi-cloud. Transformations and modernizations happen, and a comprehensive strategy needs to be put in place for protecting YOUR data!

Public cloud is a part of nearly every infrastructure decision. Today, Infrastructure as a Service (IaaS) and cloud-based hot and cold storage tiers are common-place Most organizations today use both on-premises and public cloud resources to service their data protection and recovery needs.

All workloads must be protected and portable, no matter whether these workloads are mission-critical, cloud-native applications or long-term data storage plays. And while clouds are safe, the cloud provider’s first priority is to keep the infrastructure running. The responsibility of backing up the data still falls on the organization. This is called a shared responsibility model.

What does this mean? Just like traditional on-premises workloads, your organization is still responsible for protecting all of your applications and data. You need a backup and recovery solution that works no matter the location, with options to maintain three copies of their data, preferably on two types of media, one of which is in another, air-gapped location. This is the 3-2-1 Rule.

Can I protect all applications and data the same way?

This is where things have gotten a little confusing. Historically, data protection solutions were sold in various manners, with various usage metrics such as:

• Per server

• Per socket or per CPU

• Per operating system

• Per VM

• Per user

• Per application

• Based on storage capacity

• And more

In any data center, most workloads are virtualized, and others are running on bare metal. Most customers have adopted a hybrid approach with workloads in multiple environments or even multi-cloud. Some licenses are transacted perpetually and others by subscription and sometimes both. In the cloud, most workloads are virtualized in a shared, multi-tenant environment, which is almost always sold by subscription. Software application vendors have different licensing rules too. What a mess!

Therefore, protecting all of the workloads and all applications across various locations has always been somewhat of a puzzle. This leads to so many different workloads with different licensing types, some of which are unique only to certain hypervisors, applications or operating systems. This is confusing, wasteful and often a headache for end users who just need to protect their data.

There is a better way, and Veeam has THE solution!

Veeam Universal License: Portable licensing that goes beyond!

Veeam Universal License (VUL) is a flexible “per workload” annual subscription license for protecting all workloads across on-premises, hybrid and multi-cloud environments. An industry first, VUL is portable and transferable between workloads, and thus futureproof. The license moves easily from physical to virtual to multicloud. Windows, Linux, NAS, VMware, AWS, Azure and beyond.

VUL provides organizations a truly portable license solution that allows you to use a pool of portable licenses for nearly any workload within the Veeam platform.

Top three reasons to adopt universal licensing for all your workloads

1. License what you want, when you want it (aka: portability)

VUL gives you the freedom to protect any virtual, physical or cloud workload interchangeably with no additional charges or fees. There are several aspects to the portability, so let’s unpack it further.

VUL supports multiple products! License multiple products and capabilities across any environment. License what you want and move licenses at any time. VUL enables you to protect multiple workload types with one single type of license, including:

Virtual: VMware vSphere, Microsoft Hyper-V and Nutanix AHV hypervisors

Physical: Veeam Agent for Microsoft Windows, Linux, MacOS, AIX and Solaris

Cloud-native: Protect AWS EC2, RDS and more, Microsoft Azure VMs and Google Cloud workloads

Enterprise applications: Veeam Plug-in for SAP HANA and Oracle RMAN File shares: Network Attached Storage (NAS) file shares

Backup to object storage: on AWS, Azure, GCP, and S3 compatible options including immutable ransomware-proof archive storage

To read full download the whitepaper:
Top three reasons to adopt universal licensing


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