The numbers don’t lie: Users prefer faster websites and applications.
There are many factors that impact the speed of your websitea and applications. Some you have control over; others you do not. This paper examines the various factors that impact web performance, and the steps businesses can take to assess and improve the performance of their web properties.
Why is performance important?
The performance of your site directly impacts your ability to generate revenue.
Performance affects both the overall user experience and conversion rates. Websites and applications need to load fast and respond to user actions quickly in order to keep users engaged and increase conversions. Performance is also an important factor in search engine optimization (SEO), meaning it impacts organic traffic.
What affects performance?
The Internet today is not what it was even five years ago. Webpages and web applications are heavier and more dependent on external resources and services. Application backends are more complex thanks to the continued evolution of cloud technology and changes in Internet protocols. Users are accessing the Internet on a wider variety of devices than ever before.
As a consequence, maintaining performance has become more of a challenge than ever. And yet performance has likely never been more crucial for businesses. Let’s take an in-depth look at the trends impacting performance today.
What steps can you take to assess and improve performance?
How a site performs in a local testing environment is not a good indication of how it will perform for users across a variety of network conditions.
Website speed tests aim to simulate real-world conditions and provide data on how well a website actually performs. The best website speed tests should let you know not just how fast their site or application is, but also what aspects of it are slowing web performance.
Run a site speed test for Websites and Applications
Speed tests can provide a variety of metrics, including:
- Load time: how long it takes for a web browser to finish downloading and displaying the web performance.
- Time to First Byte (TTFB): how long it takes for the browser to receive the first byte of data from the web server.
- Requests: the number of HTTP requests that a browser makes in order to fully load the page.
How Cloudflare solves performance issues
The Cloudflare network of data centers spans cities around the world. Each data center supports the full stack of Cloudflare performance and security services to optimize web performance across its network.
From fast web address lookups to accelerated delivery to the origin server, Cloudflare speeds up traffic at key points in the life of a request.
Users today want faster, more personalized interactions when they log on or pull up an app. It’s possible to build such experiences if you use the right tools. Cloudflare helps accelerate over 26 million Internet properties, enabling companies to offer their customers the best possible experience.